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Sports Marketing and Sponsorship Program

Real Madrid Graduate School. Sports Marketing and Sponsorship Program.

Understand how to create an organizational and effective culture within diversity, developing processes of change within sports innovation, energizing teams and resolving conflicts

Solicita información:


The objective of the program is to train professionals in the world of sports Marketing. 

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Datos clave


Sports Marketing & Sponsorship Program

Salidas profesionales

  • Direction and Management of companies dedicated specifically to sports: sports institutions, clubs, fitness centers, specialized management areas within this industry
  • Sports Management.
  • Training of executives in the world of sports.

Professional outings

  • 60% of the students of the Real Madrid Graduate School are international, which adds a multicultural experience to the program
  • Over 30 different nacionalities in the classroom
  • More than 65 Real Madrid executives are part of the faculty of the Real Madrid Graduate School


Pablo Burillo Naranjo Sports Marketing & Sponsorship Program

Pablo Burillo Naranjo Doctor in Sports Sciences. MBA in Sports Management.

D. Rafael de los Santos Program Sponsorship Real Madrid

D. Rafael de los Santos Director del departamento de New Media del Real Madrid.

D. Edouard Legendre Sports Marketing & Sponsorship Program Real Madrid

D. Edouard Legendre Director de Planificación Estratégica de la agencia Geometry Global, parte del grupo Ogilvy

D. Ramiro Lahera Program Sports Marketing Real Madrid

D. Ramiro Lahera Director General de Tactika Trail.

D. Javier Ramírez Perdiguero Sponsorship Program Real Madrid

D. Javier Ramírez Perdiguero ARTID Advertising accounts management.

D. Pedro Díaz Rida Sports Marketing & Sponsorship Program

D. Pedro Díaz Ridao Executive Director, Inspirasports.

D. Javier Tola Sports Marketing & Sponsorship Program Real Madrid

D. Javier Tola Managing Director Simply Sport.

D. Pablo Vega Sports Marketing & Sponsorship Program Real Madrid

D. Pablo Vega Career Director, Real Federación Española de Atletismo.


Online methodology

This qualification is compatible with the professional and personal life of students, since it is studied following the online methodology of the European University..

This work methodology is designed to facilitate learning in a digital environment, throughout the resolution of real cases, virtual seminars, forums and collaborative tools of the Virtual Campus. In this way, the professors' monitoring process is constant and personalized. In addition, this methodology stands out for its customization, thanks to the work of a team of professionals, professors, program assistants, ... who accompany the student to achieve their goal..


New income profile

This program is aimed at senior and intermediate managers of the Sports Industry who, on the course of their duties, need to develop and deepen the knowledge of sports Marketing.

New entry places



The admission process for an online course at the European University can be carried out throughout the year, although registration in any of our programs is subject to the existence of vacancies. To complete the admission process, applicants should follow these simple steps:

  • 1. Personal advice. Through our telephone (+34) 918 340 192 or through our email, where you will receive advice from the Online Admissions team.
  • 2. Envío de solicitud y documentación para evaluar el perfil del aspirante.
  • 3. Confirmation of admission.
  • 4. Formalization of reservation and registration.

Download the admission application here.

Convalidations and transfers of center

If you want us to make a personalized validation plan quickly, free and without commitment, you can do it here.

Descarga la solicitud de convalidaciones.


At the European University we have a complete system of financial aid at your disposal to facilitate the payment of your education. Some examples are:

  • Payment flexibility
  • Deferred monthly payment
  • Aid for prompt payment
  • Aid for continuing studies
  • Aid for simultaneity of studies
  • Aid for having a family member at the European University

Access requirements



We have created scholarships, grants, bonuses and financial support to help you achieve the best of you through the best education.

European University Scholarships

  • European University Scholarships: Aid that takes into account the socioeconomic level and academic performance of the student.
  • Juan Abelló Scholarships: directed to postgraduate students of the Business Area

Official Scholarships

  • Scholarships from the Ministry of Education: www.educació
  • Scholarships of the community of Madrid:

* Consult regulations. The scholarships are subject to the current tax legislation

Consult regulations


Find Academic Regulations here.


Plan de estudios

Estructura del plan de estudios


  • Strategic and Operational Marketing
  • Sponsorship in Sports.
  • Audiovisual Rights
  • Sports and Society.
  • Sports and the Media.


  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World


  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure


Guías de aprendizaje

Descarga la guía de aprendizaje de los módulos:

Calendario de implantación

A futuro


Academic quality

In the international qualification of QS Stars, the European University has obtained a total of four stars out of five in the international quality accreditation qualification 'QS Stars'. This system of external accreditation determines the level of excellence achieved in universities in several areas. The European University has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility of the rating.

Quality Assurance System (SGIC)

The European University has designed its Internal Quality Assurance System in accordance with the guidelines of the National Agency for the Evaluation of Quality and Accreditation (ANECA), as a structural basis to guarantee the quality of the new official qualifications according to the space quality guidelines. European Higher Education (EHEA) and the Organic Law 4/2007, of April 12, which modifies the Organic Law 6/2001, of December 21, of Universities.

Sistema de garantía de calidad



Competencias Básicas

Competencias Transversales

Competencias específicas

Sistema de Garantía Interno de Calidad

  • Composición del CCT (a futuro)

Documentación asociada

Access to the help system

The European University puts at your disposal the application "General Online Instance" to attend and resolve your queries, requests and complaints..

Instancia General Online